What do I see in the future of the fitness industry? I recently devoted a blog to my thoughts on why its such a mess and out of control, it is after all a relatively new industry ,commercial gyms probably only came into being in the 1970`s, Personal Training, as we know it sometime in the late 80s...
My point in short was that it has become a sort of cash cow preying on fear and emotion...( for example big box gyms like to exploit this ...my most recent work experience within such an environment had me hawking my services around at about a minimum investment of 5k, selling a minimum package of 50 sessions, this was somewhat painful if, in my professional opinion the client only needed 20 sessions , and after all its the " professional " you are paying for, as such I had to attempt to sell something that the person didn't really need, or indeed want )...yes folks it was all about the money, never about the client.
Needless to say client results ( those who had paid for a trainer), in my opinion were low and trainer turnover was high....it was like a semi successful business model , one side made a load of cash , the other side of the equation ... well, you know what I am saying.
My first observation I guess then across the whole industry is lets see clients as people not as a waking ATM machine, I once heard a training pressuring a client to come back and train again on the same day, yes, really.
Secondly lets put some regulations out there that mean something, anyone can own a franchise small box gym, a training studio, don't get me wrong it gets more opportunity to people out there in places that weren't previously served , but hey can you imagine running a yoga studio and not having a clue about the discipline , not able to offer basic gym user advice is surely a recipe for disaster.
Yes its about business but really its not is it? Its about health.
It appears that anyone can open up a chain of weight loss clinics and franchise them to anyone who has the cash...there are many of these chains out there, are they any good at taking your cash and giving results...well they are good at one side of that equation too. Can you imagine giving cookie cutter weight loss advice too someone who is desperate ...would you feel guilty if you were selling like this...
Thirdly, I am bored with fad diets and the people who peddle them...book after book, do you know how many times in the last ten years of my career that some one has said to me " what do you think of Atkins, South Beach, Cabbage soup, hi fat , low fat, low carb ...latest book on Oprhey etc etc" its crazy.. publishers wanting to cash in , fashions are fads eating healthy shouldn't be.
It drives people crazy as they jump on board the next train to " ten less pounds" to fall off at the first station. Ever notice how many people want to lose " ten pounds".... .The whole media , Tv , press, advertising should consider that pumping out health advice for profit isn't really helping.There are some great exceptions ( I like Dr Oz ..but even then he recommended something last year that was sweeping the nation so to speak , I even saw handwitten cards in a local supplement shop proclaiming basically you were going to lose 20lbs and live to a ripe old age if you took his product, emails swept around the net... and then.. nothing).
Everybody wants the scoop , then the next scoop...it fills up TV space. I saw a programme yesterday morning selling a treadmill with a desk built in so you could use your laptop and still use the treadmill, apart from the fact that its dangerous , stupid and totally unnecessary the show just went right along recommending it, ITS WRONG GUYS. You have a responsibility to the nation to give good, impartial ( not product placed ) advice.
Fourthly, lets start thinking for ourselves, do we need reality TV shows to tell us our nutrition is crap, do we need another diet book to tell us what we are eating is wrong, do we need anymore people telling us to exercise more,eat more vegetables, get more sleep , guys we can do this for ourselves , we don't even need gyms... lets not be dictated to by some early morning chat show host who knows nothing about anything really let alone fitness , lets be mindful on what we are doing.
Just think where did your grandma go for advice on nutrition, she didn't she worked it out for herself.